1. What Are Programmatic Video Ads?
Programmatic video ads are a method of purchasing ad space online that happens automatically and in real time, using algorithms and user data. Instead of negotiating prices and timelines manually, the system does it for you—optimizing costs and targeting.
In practice, it means your video ad reaches the right person, at the right time, on the right platform, such as YouTube, VOD services, news sites, or mobile apps.
2. Why Programmatic Is a Game-Changer
Automating the buying of video ads offers marketers numerous benefits:
✅ Precise targeting – ads reach specific groups (e.g., “women 30+ who watched wellness videos in the last 7 days”)
✅ Dynamic creatives – the system automatically adjusts the ad version to each user: language, CTA, even length
✅ Scalable campaigns – quickly increase reach without more manual work
✅ Real-time optimization – campaigns are auto-adjusted based on CTR, VTR, or ROAS
3. The Programmatic Video Market in Poland – 2025 Outlook
While the U.S. leads the way, the programmatic video ads market in Poland is growing fast. According to IAB Polska, over 60% of online video budgets in Poland in 2024 were executed programmatically, and forecasts show continued growth in 2025.
More and more Polish brands use platforms such as:
- Google DV360 (Display & Video 360)
- Xandr
- The Trade Desk
- Adform
- RTB House (a Polish technology using deep learning)
4. How to Start with Programmatic Video?
🔧 What You Need:
- Access to a DSP (Demand Side Platform)
- Video creatives in multiple formats (6s, 15s, 30s)
- Customer data files or tracking pixels on your website
🧠 Best Practices:
- Create short, dynamic videos—especially for mobile
- Hook viewers in the first 3 seconds
- A/B test different ad versions
- Use your own first-party data to segment audiences
5. Is It Worth It?
Yes—if your strategy is solid.
The cost per view (CPV) of programmatic ads is often lower than traditional buying models—especially for broad reach campaigns.
Plus, programmatic gives you better performance measurement—track VTR (view-through rate), engagement, clicks, even direct sales.
6. The Future of Programmatic Video Ads
Experts predict three key trends:
- Integration with AI and deep learning – even better ad-person match
- Programmatic TV and CTV – automated ads arriving on Smart TVs
- E-commerce video ads – dynamic videos with products, prices, and instant “Buy Now” CTAs
7. Conclusion
Programmatic video ads are the future of video advertising—including in Poland. With automation, precise targeting, and dynamic content delivery, marketers can achieve better results with less effort.
If your brand wants to stay ahead and unlock the full power of video—the time for programmatic is now.
Contact Graffiti Films – we’ll produce programmatic-ready video spots and help you enter the world of intelligent marketing.
