Creating a great commercial video is only half the battle. Even the most creative production won’t deliver results if no one sees it. That’s why planning your promotion strategy is just as important as the production itself. In this article, we’ll walk you through actionable steps to help your video reach the right audience and drive real results.
1. Use Multi-Channel Distribution
Don’t limit your commercial video to just one platform. Share it where your audience is most active:
- Social media (Facebook, Instagram, TikTok, LinkedIn)
- YouTube (own channel or ads on other videos)
- Company website and blog
- Email newsletters and marketing campaigns
- Streaming platforms or VOD (if your budget allows)
2. Adapt the Format to the Platform
The same video won’t always work everywhere. Prepare different cuts for various platforms:
- short vertical versions for Instagram Stories or Reels,
- horizontal videos with subtitles for LinkedIn,
- full-length versions for YouTube or your landing page.
3. Optimize the Title, Description & Thumbnail
Especially on YouTube and social media, first impressions matter:
- create a title that sparks curiosity or solves a problem,
- include relevant SEO keywords in the description,
- design a bold and branded thumbnail that stands out.
4. Leverage Paid Promotion
To expand your reach beyond your current audience, consider:
- video ads via Google Ads (YouTube),
- sponsored posts on Facebook and Instagram,
- retargeting campaigns for users who have already viewed your content.
5. Collaborate with Partners and Influencers
Use your network. Ask partners, satisfied clients, or brand ambassadors to share your video. You can also work with niche micro-influencers for better engagement.
6. Track Results and Improve
Don’t stop after posting. Monitor:
- view count and watch time,
- engagement rate and click-throughs,
- conversions (form submissions, purchases, etc.).
Use the data to optimize your strategy and plan future content.
Final Thoughts
A great commercial video deserves great visibility. Combine distribution channels, tailor formats to platforms, invest in paid ads, and keep optimizing. That’s how your video starts working for your brand—not just creatively, but commercially.
Need help producing and promoting a powerful commercial video?
Contact us – we’ll guide you from concept to campaign launch.
