Filming promotional videos has undergone a real revolution – short, dynamic videos now dominate social media. How can you capture the attention of today’s viewers and keep them coming back? Here’s an overview of effective techniques and approaches that are no longer working.
1. Short-form videos – maximum impact in minimal time
Today, short, dynamic videos reign supreme on social media! Filming promotional videos tailored to the format of TikTok or Instagram (lasting a few to a dozen seconds) greatly increases the chances of grabbing viewers’ attention. Longer content still has a place on YouTube, but to retain viewers, it must be particularly engaging.
2. Authenticity and storytelling – the foundations of modern content
Storytelling and authenticity are key elements of effective promotion. Videos that convey an emotional, genuine story build a stronger bond with viewers. Filming promotional videos that emphasize storytelling makes the brand seem closer and earns viewers’ trust.
3. Interactive elements – engagement through action
Interactivity is an excellent way to boost engagement! Polls, quizzes, swipe-ups, and reactions attract viewers and help grow organic reach. Filming promotional videos with interactive elements encourages action and makes viewers more engaged.
4. Personalization and targeting – reaching the right audience
With social media tools, promotional videos targeted at specific groups of viewers maximizes results. Content tailored to the needs and interests of viewers builds engagement and fosters a positive brand perception.
5. What no longer works? Traditional approaches in a modern world
Long, static ads and monotonous narratives are losing popularity. Today’s viewers expect variety and fresh content. Promotional videos created using classic formulas no longer have the same impact. Instead, creativity and adapting to modern habits are essential.
Filming promotional videos in the era of social media requires a fresh perspective and a willingness to adapt to changing trends. Key elements include: short formats, storytelling, authenticity, interactivity, and personalization. Applying these elements increases the chances of effective promotion and builds lasting viewer engagement.
