Professional video production isn’t just about good cameras and a skilled crew. It’s all about brand preparation for video production – a process that ensures your shoot runs smoothly, without stress, delays, or costly reshoots.
Below is a comprehensive checklist for your marketing team, whether you’re creating an ad, corporate film, or branded content.
1. Define the Goal of the Video
🎯 What are you trying to achieve?
- Build brand awareness
- Generate leads
- Recruit new employees
- Promote a product or service
- Strengthen employer branding
A clearly defined goal will help shape the format, tone, and distribution strategy.
2. Define Your Target Audience
👥 Who are you speaking to?
Your team should provide a detailed buyer persona (age, role, challenges, language, needs).
The more details you have, the better the script, location, and even camera movements can be tailored to your audience.
3. Prepare Key Messaging
🗣️ What does your brand want to say?
Gather the core messages, USPs, brand tone, and phrases that must be mentioned on camera.
It’s a good idea to create a document that summarizes approved brand language for the script and set.
4. Review Your Branding Assets
🎨 Is your branding camera-ready?
- Do you have high-res logo files?
- Are fonts and colors aligned with your brand book?
- Do you have branded items (banners, products, swag)?
- Does your office or location reflect your visual identity?
5. Plan Team & Guest Involvement
🧑💼 Who’s going to be on camera?
Decide on:
- brand spokespersons
- who approves scripts
- who handles communication with the production crew
If possible, schedule a briefing or test recordings beforehand.
6. Location & Logistics
📍 Is the filming location ready?
- Book the space (office, studio, outdoor)
- Ensure access to electricity and natural light
- Clear unnecessary background clutter
- Secure permission to film if using public spaces
7. Prepare a Script or Outline
📝 You don’t need a full storyboard, but…
Marketing should prepare:
- a list of topics or scenes
- the shot order
- notes about what should be said or shown
This helps align the team with the production house and saves time on set.
8. Technical Checklist
📦 Things to have ready before shoot day:
- products to showcase (clean, complete)
- backups (in case of damage)
- wardrobe that matches brand style
- makeup or stylist (or someone to manage on-camera appearance)
- snacks, water, and coffee – keep your team fueled 😊
9. Post-Shoot Distribution Planning
📢 What happens after filming?
Plan for:
- when and where the video will be published (YouTube, LinkedIn, social, website)
- whether it’ll be cut into shorts, teasers, or language variants
- who approves the final cut and who handles publication
10. Communicate with the Production Team
☎️ Do it early – not on set.
Share with your crew:
- key brand information
- expectations for visual style and pacing
- past content as references
- a point of contact for on-site decisions
Summary
Solid brand preparation for video production is the key to success. With this checklist, your marketing team will:
✔️ work more efficiently
✔️ avoid last-minute improvisation
✔️ and help deliver video content that gets results
Need a reliable partner to handle your video from start to finish? Graffiti Films is here to support you – from concept and production to post-launch promotion.
